BORN OF EXPERIENCE
Our company and products were born of extensive research, experimentation and practical experience in the most inhospitable places on earth. Our team includes veterans, scientists, athletes and coaches who have taken part in operations, programmes and trials with service personnel, athletes, and explorers to find a better way to fuel the human body in the face of adversity.
Not satisfied with using poorly formulated products from existing providers we set about making the ultimate nutrition solution for the tactical athlete.
LEVERAGING A DEEP UNDERSTANDING OF THE SCIENCE OF PHYSICAL AND PSYCHOLOGICAL PERFORMANCE, FOCUSING PARTICULARLY ON THE RELATIONSHIPS BETWEEN CIRCADIAN RHYTHMS, SLEEP, ACTIVITY AND NUTRITION WE HAVE CREATED A COMPLETE AND VERSATILE SYSTEM TO MEET THE DYNAMIC AND DIVERSE NEEDS OF MILITARY OPERATIONS.
LONG RANGE FUEL
The backbone of the system, Long Range Fuel is highly energy and nutrient dense (4.9 to 6.6 calories per gram) dramatically reduces the mass of food personnel need to carry.
Energise: Ideal before and during physically or mentally demanding work, and before extended wakefulness. Supports physical and cognitive function during sleep loss.
Calm: Ideal later after periods of extended effort or when feeling worked up. Helps personnel better cope with stress.
Rebuild: A custom formulation of added protein makes this highly anabolic version a perfect meal replacement.
The nature of military work is unpredicatable - often characterised by extended deployments, lasting several months, broken into briefer missions and taskings of several days or weeks, ideally but not always separated by shorter rest periods.
Physical activity is typically persistent low- to moderate-intensity, interspersed with shorter periods of high-intensity activity.
There is a premium on maximising calorie intake while minimising the mass of food carried and waste must be kept to a minimum.
This requires highly-palatable, energy- and nutrient-dense foods, that promote general health as well as match the specific needs of the activity.
MIND OVER MATTER
Personnel are often required to complete numerous physical and cognitive tasks concurrently. To maintain performance and safety, there is an onus on supporting vigilance, attention and other aspects of cognitive function.
Operating across a range of taskings and threat levels, coupled with the need to manage the interference of, and switching between, conflicting tasks whilst monitoring auditory and visual stimuli, can result in significant performance degradation.
In some taskings individuals and teams need to be self-reliant, may be stationary for long periods, and work on rotating, variable duration shifts throughout the day and night.
A nutrition strategy tailored to the individual, theatre of operation and mission profile is essential to maximise success.
THERE IS A BETTER WAY
The current rations used by military and emergency service personnel are far from conducive to optimal health and rarely consider the performance impact of nutrition. In response, we have developed an alternative rations system.
Our innovative, PhD-designed solution recognises many variables influence what is best for each of us, including dietary preferences, biological sex, body composition, work schedules, and environmental conditions.
But our approach isn't just about operations, our general principles for performance nutrition are critical to maintaining overall health and fitness and are outlined in our ebook The Principles of Resilient Nutrition.
WHAT'S IN THE BAG?
Our innovative delivery system personalises product combinations for each person and scenario, whilst maintaining the ability to provide a generic solution at scale.
This is enabled through a range of product formats and formulations that deliver the optimal nutrition package across more dietary preferences, adapted for a wider range of operational environments.
We avoid environmentally problematic ingredients such soy and palm oil, and have significantly reduced the number of items in each pack focusing on reuse, recyclability and repurposing as well as minimising the number of waste items and material types used.
As a result we can deliver a 24 hour Operational Ration Pack (ORP) in a package weighing less than 950g.
ONCE WERE SOLDIERS
We are veteran owned, members of the team have served or worked directly with the military and security services, and we have extensive experience delivering a range of programmes physical, mental and team performance across the military.
We are committed to the Armed Forces Covenant and support the Armed Forces Community.
We are driven by a common goal to help front line personnel across the military and emergency services feel and perform at their best in face of adversity.
FIND US AT DSEI
This September 14th to 17th, we'll be attending the Defence & Security Expo International at ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL
If you're there it would be great to meet up! Contact Ali Macdonald through the DSEI Connect App or use the contact form below to get in touch.